General
This Privacy Policy governs the manner in which Beerloft Limited collects, uses, maintains and discloses information collected from you and the general users on themadhouse.com.hk Website (“the Website”). This privacy policy applies to all of the Website’s services offered by Beerloft Limited. We shall ensure that our collection, use, retention, transfer and access of personal data comply with the requirements of the Personal Data (Privacy) Ordinance (Chapter 486).
In case of dispute between different language versions of this policy, the English version should be binding version.
Non-personal identification information
When you visit the Website, we will collect certain information about your computer, such as: IP address, operating system, browser software, internet service provider. The information we collect is used to reflect the entire group of users as a whole rather than on individuals. We use the information to help better understand our users and improve our service. In addition, like many other sites with e-commerce service and paid advertising, we disclose some information such as hit rate of advertisements to our clients.
Personal identification information
During purchasing at the Website and collection of items, we may ask you to provide certain personal information, such as but not limited to your email address, name, address, phone number and personal identification number in order to complete your online purchase process and to collect your items.
If you refuse to provide the above-mentioned personal information or provide incomplete or incorrect information, it may lead to your being refused the use of some of the services of the Website, or we may not be able to process any of your orders. If you are aged below 18, you are required to obtain the consent of your parents or guardians before sending us any of the above information.
Use of Collected Personal Information
We shall only use the users’ collected personal information for the following purposes:
- For verifying online payment;
- For delivery of orders if applicable;
- For contacting the users in case of purchase problems;
- To notify users on information of upcoming services and products;
- To conduct analysis, improve service and develop new service or product.
Use of Cookies
Cookies are files created by a website to store information relevant to a particular user. The website transfers these cookies to the hard disk on your computer for retrieval at a later date. For example, to streamline the login process your login may be stored in a cookie. Also, during the purchase of products, the information relating to the product would be stored in a cookie. Most Web browsers are set by default to accept cookies. However, if you do not wish to receive any cookies you may set your browser to either prompt or refuse cookies. Please note that rejecting cookies will disable your browser from purchasing product on the Website.
How we protect your information
We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our server. Sensitive and private data exchange between the server and the users happens over a SSL secured communication channel and is encrypted and protected with digital signatures.
Sharing your personal information
We do not sell, trade, or rent users’ personal identification information to others. We may share generic demographic and App usage information not linked to any personal identification information regarding the users with our business partners, trusted affiliates and advertisers for the purposes outlined above.
Third party websites
Users may find promotional, advertising or other content on the Website that link to the sites and services of other companies. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our the Website. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website is subject to that website’s own terms and policies.
Changes to this privacy policy
Beerloft Limited has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. The users acknowledge and agree that it is the users’ responsibility to review this privacy policy periodically and become aware of such updates.
Acceptance of these terms
By using the Website, you, as one of users, signify your acceptance of this policy and terms of service. If you do not agree to this policy, please stop visiting the Website. Your continued visit of the Website following the posting of changes to this policy will be deemed your acceptance of those changes.
Last update
1st November, 2021